In this era of social media, business owners don’t rely wholly on print media, television ads, and radio jingles. Even so, you hardly see salespersons pitching facially to customers nowadays, and door to door marketing is gradually becoming a thing of the past.

Brands and Businesses are now adopting Facebook, Twitter, Instagram, Youtube and other related social media channels in order to gain an audience and convert them into active customers.

These social networks are goldmines because of their daily accumulation and high retention of users. Therefore, if you are not promoting your products or services on these networks as a business owner, you are probably leaving a lot of cash on the table.


However, You should know that these social media channels are bubbling with all sorts of competition. Also, for you to position yourself an authority in your line of business, you need to strategize a game plan that will be of benefit to your profit-making goals.

The ever-changing algorithms, updates and trends make social media a dynamic sphere. Therefore, a lot of features and resources are dished out daily, and there are plethoras of tools to help you grow your business effectively.

Social media goes a long way in boosting your brand awareness, increase your engagements, tap into new opportunities and engage potential customers. However, it is always a Herculean task trying to carry out certain social media campaigns/automation without using the appropriate tools.

Therefore, it is of utmost importance to stay updated with the latest algorithms, practices, trends, resources and tools to execute your strategic plan. We’ve created a list of five powerful tools to help you grow your business and brand while harnessing the power of social media.



The platform is focused on helping its users to schedule, plan, and publish their content without having any problems. Buffer also helps to track and analyze the performance of your content and establishes smooth interactions between you and your audience.

Features of Buffer

  • Post scheduler (to distribute your content across your social media channel at specified times)
  • Supports custom images and videos
  • Performance tracking with well-detailed analysis
  • Chrome extension to automate article distribution
  • Link shortener (You can connect your bitly account)
  • Buffer reply (to manage conversations effectively)
  • Add team members



The importance of visual content for businesses cannot be over-emphasized! In other words, attentions are better captured with visual content than mere textual displays.

Canva helps to generate stunning designs while featuring amazing templates fitted for different social media platforms. Even more, you can create infographics to present your content insightfully and interestingly, with text, pictures, graph and vectors etc.

Above all, it possesses incredible photo editing elements and provides a vast collection of icons, badges and other related elements. You can also work with frames, textures and backgrounds to create attention-grabbing visual content.

Features of Canva

  • Organized ready-made templates
  • Stunning presentations
  • Direct publishing to your social media channel
  • A search bar (to get your desired items quickly)
  • Separate folders for your designs and photos
  • Supports over 100 languages



Another popular and trusted social media management platform due to the manner it handles multiple social media accounts with one dashboard for users to manage.

Also, It gives you the advantage of interacting on all your social media channels in one login; users can assign tasks while setting calendars and scheduling updates.

As a business owner, the integration of certain social media tools on Hootsuite gives you insightful analytics, hence, allowing you to monitor and interact with potential customers.

Hootsuite has a team management system, as a result, giving you a smooth process and increasing teamwork productivity. In addition, Hootsuite has put in place measures that safeguard your brand and content from social media risks as well.

Features of Hootsuite

  • Post on multiple channels in one click
  • Bulk scheduler
  • Data importation and exportation
  • Robust content management and library
  • Social media marketing and integrations
  • Social and ROI analytics
  • Collaborative tools
  • Team performance report



Research is certainly a vital approach to a successful marketing campaign. Hence, to edge out your competitors, you need an insight as to what they are doing and not doing in their business.

BuzzSumo is a powerful tool to measure social reach and interactions. Furthermore, it comes with numerous features such as content insights, brand monitoring, and keyword/competitor research.

Likewise, users can identify the type of content that potential audience relates to and use it to boost engagements by optimizing their content marketing strategy. Through the metrics, reports and insights, you can also access vital information to fortify your campaigns.

Features of BuzzSumo

  • Find the most shared contents on social network
  • Proper content analysis
  • Access keywords based on domain, brand name or author
  • Track competitors
  • Audience engagement
  • Connect with influencers in your niche


sprout social
sprout social

This platform stands as a marketing arsenal harboring a variety of features under a single roof. Furthermore, it is an all-in-one social media management platform providing publishing, engagement, analytics, and team collaboration tools.

Sprout social also allows full post scheduling, and an excellent innovation tagged “social listening,” which enables the user to gain in-depth knowledge on demographics and useful information on people who visit their social handles.

Users can boost engagement by initiating and monitoring social conversations. Likewise, you can strengthen client relationships using a range of optimization tools with quick response times without deviating from your social marketing plans.

Features of Sprout Social

  • Publishing
  • Social media engagement
  • Live activity updates
  • Schedule with your browsers (extension)
  • Monitor keywords and hashtags
  • Optimal send times (Automatic targeting)
  • Analytics and reports


Finally, Businesses across the globe are now using social media to capture an audience, showcase products and services, and engage potential and existing customers. Due to its endless possibilities.

If you have not been tapping into these opportunities, start today by using various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, etc.

The tools listed in this article are powerful, and support multiple networks, allowing you to manage everything from one page. You don’t have to hire a social media specialist to use them, hence, it saves money!

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